HerStrength was founded with the idea of all women in mind. Every single woman should feel empowered, important, and most importantly brave. The purpose behind our sunflower represents loyalty, longevity, and an invitation for all walks of life. The sunflower always points towards the sun, symbolizing progression and life long prosperity. As a result,  the sunflower was the perfect choice because it stems from the notion that every woman is unique and full of vibrance. In doing so, we need our voices heard and we will do so in every possible way. Ultimately, we just so happen to sell products that give us the ability to express ourselves -- just like a sunflower.

The motto we live by:

Women Are Strong  

Women Are Beautiful 

Women Are Brave